What Number Are You Marketing?

A common question that we receive with regards to our communications platform is:

I use my cell phone, why do I need another phone number to pay for?

This is a great point, which we usually respond with another question that goes like this:

What number do you put on your website?

With that, an instant realization that a number can give a business an identity.  A number gives the perception of a “brick and mortar” company, an organization that has a place of business.  Whether you have one or not, that is not the point; the mental impression has been made.

An interesting conversation I had with a customer after posting my question was about their email and website address.   As soon as they decided to start a business, there was no hesitation in purchasing a custom URL for their website and email because it makes them look and feel more professional.  How much more efficient and vocational do you look with [email protected] address versus [email protected].

Like a custom URL, a business number is an essential marketing cost that every organization needs.  Stop using your cell phone number as your primary business number!

 

 

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