Word of mouth can be a business owner’s best tool – inexpensive and highly effective. This form of marketing is essential for reeling in all your customers, especially if you’re fresh in the market as a start-up or small business. In this case, those with big mouths will be an asset and they’re your fleet of promoters who, through time, will give your business the boost it needs. Cherish them.
In an article by Rob Fuggetta, A BusinessNewsDaily contributer, ‘word of mouth’ is imperative to any business’ success. First, make an attempt to identify your promoters before you roll up the sleeves and get your hands wet. Do so by asking your customers for their opinions based on a one to 10 scale about their likelihood to recommend your company. Those lingering around nine to 10 are the ones you cherish. Now who said surveys don’t work?
Gather your promoters and get them to discuss, rate and review your products and/or services. A lot of consumers confirm their own conscious minds by flocking to the Internet for product reviews. A few positive reads is usually what gets people hooked so create a space where they can use as an online tool that’ll benefit your business.
Enable your promoters to spread their knowledge of your business through the power of social media. Equip your website with social sharing widgets that’ll drive attention and traffic your way. Also, another alternative to gather more visitors to your website is by enabling your promoters to include links in their content in which they share with others; these accessible links will increase the number of visitors to your website.